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Branding for Gava Talent Solutions

This is a rejected concept I created for a tech recruiting company named Gava Talent Solutions. It uses the same undulating mark four times to spell the word “GAVA.” The letter ā€œVā€ is marked orange to highlight the seamless fit of that particular mark between the two ā€œAā€s (just like the talent they find for various companies would be a seamless fit).

Ultimately, they decided the concept was just too unconventional for them and they went with a more subtle concept, but I enjoyed the process and result of this particular idea so much that I still want to share it here.