Zoom Collaboration Platform

When Zoom set out to redefine itself as more than just a video meetings tool, they turned to the brand team to visually communicate the new concept of Zoom's Collaboration Platform. I led this initiative, collaborating with the SVP of Product Marketing, the Head of Brand, and the CEO to craft a visual narrative that would encapsulate the essence of this evolution.

What began as flat, simplistic explorations transformed into more dynamic and dimensional concepts. These iterations sparked fresh ideas about the potential of Zoom’s platform, leading us to constantly refine elements—reordering, resizing, recoloring, and even renaming. Ultimately, we arrived at an isometric stack that highlighted a translucent AI layer, as well as a scene of illustrated employees and customers using Zoom's expansive suite of products on the top.

To elevate the experience, I introduced motion. Micro-animations brought the people to life, and the AI layer shimmered with a subtle sparkle and glow, adding depth and energy to the visual.

This visual was deployed across multiple channels, from static to animated versions, appearing in social media, email marketing, video, presentation slides, and on the web.