Branding
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Product Launch
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Marketing Assets
Zoom Mesh Product Launch
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1
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/ About the project
Zoom Mesh is a native eCDN technology that streamlines content delivery for high-quality Zoom Webinars and Zoom Events regardless of available bandwidth. To properly launch the new offering, a sub-brand was created to help distinguish the product and visually articulate the technology.
The result was a gradated, radial mesh woven through different scenes to uniquely identify Zoom Mesh as a graceful solution with expansive power. This visual treatment would extend into print assets, email, social, and beyond.
/ Credits
Client:
Zoom
Lead Designer:
Maxime Liberty-Point
Infographic Designer:
Sean Christensen
Web Designer:
Ryan Tibbitts
Product Marketing Lead:
Robin Bunevich
Lead Product Manager:
Alex Shneyderman
/ Awards
"
Max did an outstanding job leading the Zoom Mesh branding project. His creative vision and attention to detail brought the concept to life, seamlessly blending innovation and simplicity. Max’s ability to collaborate, refine complex ideas, and deliver a polished, cohesive visual brand made a significant impact. The final result not only exceeded expectations, but also aligned perfectly with our strategic goals. We couldn’t have asked for a better outcome."
Robin Bunevich / Product Marketing Lead / Zoom
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