Electriq Power Branding

When I was introduced to Electriq Power, a smart home battery company, they had just raised their Series A and were eager to elevate their image. The company was growing rapidly, and flaws with the original logo, as well as a nonexistent visual identity, were causing roadblocks and missed opportunities. Their home energy storage solution, the PowerPod, was now competing with the likes of Tesla, LG, and Generac, and they needed to look like they belonged.

I collaborated with the team at Electriq to identify weaknesses in the original logo and find opportunities to not only enhance, but also differentiate from their competitors. Once the rebrand was complete, Electriq's visual brand evolved from a modest, light, and hollow collection of assets to a bold, dark, and intentional brand system. The result was striking and distinct, firmly establishing them as a leading player in the sustainable energy space. This rebrand led to a landmark deal with Panasonic and eventually, an IPO.

Electriq Power's logo and visual identity project remains one of my favorites. Their trust in my expertise and the rebranding process gave way to a flood of creativity and innovation. Initially hired on contract for this rebrand, I was soon offered a full-time position, which I accepted.

Over the next year, I extended the visual identity across all of Electriq's digital and print assets, including a complete website redesign, event booth design, office signage, business cards, marketing brochures, and social ads. You can see some examples below.